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Driven by Individual Success.
Focused on

We are an advocate organization for the Greek system that is grounded in our C4 values framework which focuses on the development of character, commitment, consistency and community in order to maximize the potential of each chapter. 

How WGLL Partners with You

Ken Grodner, former Advisor & Trustee Of Alabama Chapter of a National Fraternity, shares his experience working with WGLL and the amazing impact the partnership has had on his organization.  

Covid-19 Support 

Building Fraternity Partnerships 

Student Athlete Programs

Speaking Engagements

What Good Looks Like believes in a framework built by 4 core values that drive our mission to bring members, alumni, and others together to implement a program that will ensure that the organization will be extraordinary.

How WGLL Implements C4

  • Through individual peer support, organizational advocacy and chapter education, WGLL incorporates C4 value in all ways in which we interact with the organization.

  • Each organization has their very own value structure and mission and WGLL never wants to replace or compete with these. The C4 framework is designed to work in conjunction with each organizations own principles and therefore has the best possible ability to resonate with individual members as well as the chapter as a whole 

  • When chapter officers are looking for guidance on New Member programming, chapter education or overall membership development and recruitment, WGLL helps to identify ways that each of the 4 core values are addressed and are an integral part of the process

What Our Clients Say

“Throughout the past year WGLL has provided many diverse education trainings for the chapter. In addition, they provided valuable unbiased insight for the many difficult decisions that I had to make this year. The endless resources that WGLL provided helped the chapter come together and grow.”

Matthew Metz

Former President, Kappa Alpha Order

University of Alabama '20

 “From the moment WGLL began working with ZBT we have seen a lasting impact. Our fraternity has benefited in every aspect from enhanced leadership, individual improvement, and overall chapter growth. WGLL takes different approaches that best fit each chapter, but always have the same result, a stronger brotherhood and fraternity because of them.”

Zach Katz

Former President, Zeta Beta Tau

University of Alabama '20

“Having WGLL as a resource has benefitted both our fraternity as a whole and each member individually. Clark and his team have implemented strategies to help optimize our executive council operations while also aiding in each members life challenges as we go through college.”

Trey Scardino

Former President, Texas Rho

University of Texas


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Clark Converse Chief Growth Officer | Founder

Tel: 662-519-9042

Email:  clark@whatgoodlookslikellc.com

Adam Downs CEO | Founder

Tel: 678-313-8295

Email:  adam@whatgoodlookslikellc.com

Randall Campbell Chief User Experience Officer

Tel: 205-394-3765

Email: randy@whatgoodlookslikellc.com

Katie Jame COO | Financial Controller

Tel: 859-285-8664

Email: katie@whatgoodlookslikellc.com

© 2020 by What Good Looks Like, LLC.